1. Bad programming search
in the design of a search engine, we must take into account the typographical errors you may commit the user, allowing plural, scripts, and other variants of search terms. Furthermore, the search result is usually based on the number of times the word appears, rather than the importance of the document that contains it.
You prefer to use the search engine to find content, and more, if the usability of the site is bad.
2. PDF documents
nothing worse than finding navigation in a PDF, since it breaks the entire flow. Besides slowing down, most of the time the document does not match the size of the browser user. Let therefore this type of file to where the user has to download a file and read it later.
3. Change the color of visited links
this point in my view is controversial. Jakob Nielsen argues quite rightly that not change the color of visited links is detrimental to the usability and navigability difficult for the user, as it is easy to err and return to pages already visited to be pressed by mistake to the same link.
I agree with that assessment, although no longer just for those occasions when it is a huge list of links, but for a missed connection or a couple of options on a page I do not think is necessary.
4. The walls of text
an endless block of text without proper interlined, and without points apart, causing a rejection of the user. The appearance is very dense it will be difficult to digest. We must use titles, subheadings, separate the ideas of paragraphs, making it generally appealing to the user. I would add more, it would be advisable inlcuso, we could read the document in disorder. This is achieved by separating the ideas and very descriptive titles and subtitles.
5. Font Size
is important that you feel comfortable while reading a text. A source is too small or too large hurts reading. Ideally, you can modify to suit the consumer, with css and relative values rather than absolute.
6. Page titles with low visibility
The page title is very important, because the search result of any search engine will be the title that appears in the list, and it is very important that is sufficiently descriptive and attractive to the user’s choice against others.
The titles are also used as input in the browser favorites, so it is very important that are descriptive of the contents of the page that you represent.
For the home is recommended to start with the company name followed by the description, do not use items at the beginning or phrases such as “welcome to ….”.
It also serves as the title of the page to name the browser window we have open, so a user with multiple windows open, welcomes us to identify with a glance, it is also important to get maximum information on the first words.
7. Selective attention
anything that looks like an ad is rejected in the way of finding information that a user performs. I disagree that you can not design something that looks like an ad, what is needed is that the design is sufficiently integrated into the style sheet in our website, so the user will recognize as the information itself web product and not as external.
I had to devise creative Muchoviaje.com many other portals such as Terra, msn, wanadoo …. and I can assure you that the best results was provided by the creativities that matched the style of web hosting, but with a difference.
8. Consistency
this is one of the most frequent errors today. When the navigation is consistent and “flat”, ie smooth, any design that departs from that line, draw the attention of a powerful user. A consistent and smooth navigation that leads the user to feel comfortable and confident, always knows how to tackle a new page because it comes from another of the same architecture. Insecurity in navigation caused by the departure of the user of the website, and of course ends with loyalty.
9. Pop
a pop-up makes the user is left without one of their main means of navigation, the back button. Step is a hyperlink from one page to another, and that is what we expect when we click. The user has the rejection of pop-ups, so it is advisable to indicate that this link will open in a new window, to avoid surprises.
10. Do not give the user what is currently seeking
another common mistake is to try to fool the user. We must assume that if a product is not of interest to a user does not have to sell at any price. In many instances the cost is hidden, or they give you one since then has nothing to do with the final release, not to mention when we entered we found a page on a search result and when we got all we are related our interests are the same keywords entered into the browser and other content entirely different.
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