There are many factors when assessing whether a website is good or evil. Certainly the first impression on the Internet is crucial, but then when we started to navigate or find what I was looking for, often all you get is more frustration.
We can detect the quality of a website, answering these questions:
1. Does your GOAL? - Each site requires a clear framework to survive the tremendous competition that exists. A website should have a goal, teach, sell, distracted … and perform it once defined. The purpose of a website should be to achieve the greatest possible communication with your prospects.
If you enter a website to see a hotel, the first thing I see, besides the price, the rooms are, with good pictures, I want to see the services we have and the location, how much distance is the beach? …. This sure is going to capture my interest, and if they also have a good payment system with a user-friendly platform, the result will be very good. If on the contrary, I have a house with a slow loading site, with pictures of poor quality, with nobody to answer mail, but that if, full of advertising people (who get free reeds), etc. . What will you be there to flee quickly.
2. IS YOUR WEB SITE LIGHT? - One of the problems that we find is that there is established a good architecture for the design of the site and all contents are needed, however, are not well displayed, apelmazados too, too much noise or external distract the attention of the user (too much advertising, or too many outstanding strident buttons, …)
Any website should be clear enough to communicate with its user, either to convey information, to communicate two-way with him, to show a product … And most of the time (if not always), clarity is achieved with simplicity.
3. IS YOUR WEB Usable? - To make your website successful, any user, or at least the target that is addressed, must learn to use it without any doubt. The usability needs of a site, depending on the nature of it, for example, a travel website, you must have a very good search engine (or more), in which we can easily find the trip that we are looking for, with a result search ordered by preference, be it price or proximity to the beach. A blog should have a good documentation of his post, and then be able to find the clouds of tags, categories. The users are very impatient, and if it takes a while to find what you’re looking for, prefer to go elsewhere soon expected. Usability is time and loyalty.
4. IS ACCESS? - Accessibility is fundamental if we are to achieve our goals. Our website is to be able to see well in any browser, if you who are designing the website that tells you if you’re in the explorer is not in firefox, or sailing around the world explorer, or a thousand other things that occasions I have heard, run!, get yourself a real designer. The code also has to have either their labels, the blind for example, navigate to programs that read the tags of an image. If you do not put the alt tag, in addition to positioning convictions lose accessibility. We cannot force the user to use a particular browser, resolution or plugin for your web browsing.
5. Who is? - The user must be the beacon of the design and development of a website, however, often do not have it in mind until we see that we do not get the views we had estimated. It is often designed for one or according to guidelines of us who work in charge, thinking of himself and not the end user. We must study the user to upload content that interest you, if we focus on the interests of the owner, you will not achieve our goals.
6. WATERWAY IS YOUR SITE? - Navigation affects the usability and accessibility. A web can not have a guide to be used, it must be intuitive, we must always know where we stand as forward or back to what we see. A clear menu navigation, some well-defined links in design and in the text that identifies them. The design should not come at the expense of shipping.
When we develop a web site, we know which pages are most important to us and which are secondary. The user need not enter the home from our site, so you probably do not see these important pages, so it must be referring to them with links.
We must always be in the worst, which is intuitive for the designer, you may not be so for most users, that is also highly recommended, in addition to patterns, see our non-expert users with diagrams and check that they are able to navigate.
7. THE LOOK OF YOUR WEB - As I said at the beginning of this post, it is very important, an attractive web captures interest. And it is very important to see a design professional. This is a point that unfortunately is not taken into account, as it mistakenly thinking websites are responsible only in price and not on who makes you …
We have to watch the trends, innovation, the image that we in the web is the showcase of our business, we can not afford to show an old image or disordered. A website should be redesigned every two or three years. If the content is good, it is not expensive, it is an investment that produces benefits. The design must be aesthetically consistent with the message and purpose of the site.
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